We’ve updated our brand and what we stand for

Now, just over a decade into our journey, we thought there was no better time to reflect on our brand, what we believe in and how we can continue to deliver exceptional value.

Our vision

Our vision is to be an indispensable partner to education leaders determined to make a difference.

Develop our services and products

We have always invested back into our services, which is why we have launched new innovative solutions to some complex issues like GDPR, compliance and safeguarding.

We will look through the focusing lens of ‘the knowledge to act’ as we continue to develop our core products and services.

Our theory of change

We believe real change happens when education leaders can take meaningful action.

Our mission

We give education leaders the knowledge to act.

Write and present our content

You may have noticed a change in how we write and present our articles, guides and downloadable templates to make them more practically useful.

We work hard to anticipate your next move and provide you with the knowledge and tools you need to take decisive action and make a meaningful difference.

Invest in our member experience, technology and infrastructure

We recognise that our members are some of the most time-poor professionals in the country so we want to make sure we save you time through delivering faster site speeds and clearer sign posting on our websites. 

We will continue to invest in our infrastructure and member experience. 

We've been on a journey...

Since we launched in 2007, The Key has provided authoritative information and guidance to school leaders.

Today, education leaders are under increasing pressure to make a positive difference in a sector overwhelmed with opinion and competing ideas.

Through the years, we’ve made sure our offer has constantly evolved to cut through the noise and stay up-to-the-minute on the crucial issues.

We’ve developed sharper, more practical content, and created products and services that enable you to take meaningful action every day.

What does this mean for you?

We have updated our brand identity which gives us a bold, clear and directional new look. But we hope that the real step-change will be in your experience of using The Key, as we equip you with the knowledge and tools you need to make a meaningful difference.



The knowledge to act



This guiding principle has already changed how we:

For more information, read our brand story blog here.